Our mascot
OwLira, the owl who guards the stories.
An illustrated owl that travels through every chapter as a guide for reading, music and curiosity.
A universal guide
The OwLira owl was designed to be a reading companion in any language. She stands for wisdom, curiosity and care with each chosen word.
The OwLira owl is the official mascot of the publishing house. She travels with the reader through every book, every audio and every screen of the app. She was designed to cross languages and cultures: she stands for the wisdom gained by reading, the curiosity that opens new questions, and the joy of learning together.
Our owl has seven canonical poses. Each pose signals a moment of the reading - an invitation, a pause, a celebration - and repeats across the books to become a visual landmark for the child. Readers learn to recognize them and, from page to page, feel guided by a familiar face.
She also appears in the audio narrations and in the app, always with the same graphic line. Beyond being a guide, she is a symbol of continuity: languages change, collections change, but the owl stays.
Seven poses, one same friend
Each pose signals a moment of the story and appears in books, audiobooks and in the app.
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Curious
Alert eyes for the questions that open each chapter.
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Reading
Focused on the book, inviting the child into the text.
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Reflective
A thoughtful pause for passages that ask for time.
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Celebrating
Joyful at happy endings and at the victories of the children.
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Playing the lyre
Symbol of the audiobook collection and the sung narrations.